# Luthier website examples: four designs for guitar makers and repair shops

> MigrateLab builds high-performing websites for local businesses. Fixed price, live in 7 working days, fast on mobile, and yours to keep.

Four finished websites for luthiers: the family workshop with a build queue you can follow, the solo classical maker with a tonewood library, the electric builder with a full spec configurator, and the repair bench that books setups and tracks every guitar in the shop. Click through any of them, then order the one that fits.

A custom guitar is ordered months or years before it is played, on trust in the maker. Buyers want to see finished instruments up close, understand the woods and options, know how long the wait is and what a deposit gets them. Most luthiers show their work on Instagram and take orders by email, which means the waitlist lives in an inbox and nobody finds the shop by searching for it.

The four sites below sell guitars four different ways. One sells a family name and a public build queue. One sells a single maker's sound with an editorial tonewood library. One sells custom electrics with a configurator that prices the build as you choose. One is a repair shop that books setups and lets customers check their repair status. Every one is real, responsive and ready to rebuild around your workshop.

## The four designs

### A. Ashby & Crewe Guitars (Heritage and trust)

- Price: $1,520 fixed, one time, live in 7 working days
- Who it suits: Family and small-team guitar workshops with decades of instruments behind them, a waiting list, and buyers who want to know exactly where their guitar is on the bench.
- Live demo: https://migratelab.com/examples/luthier-websites/ashby-crewe
- Order: https://migratelab.com/examples/luthier-websites?concept=ashby-crewe#quote
- The bench queue shows nine real builds moving through six stages, which answers the question every buyer emails about before they ask it
- Starting prices, the deposit and the current wait sit in the hero, so a serious buyer knows the terms before the first call
- Open 2027 slots are counted on the page, which turns a vague waiting list into a specific place to reserve

### B. Maren Aske Classical Guitars (Premium design-led)

- Price: $2,320 fixed, one time, live in 7 working days
- Who it suits: Solo luthiers and small makers of high-end acoustic instruments who sell a sound and a long wait, and whose buyers want to understand the woods before they commit.
- Live demo: https://migratelab.com/examples/luthier-websites/maren-aske
- Order: https://migratelab.com/examples/luthier-websites?concept=maren-aske#quote
- The tonewood library answers the question every buyer emails about first, so enquiries arrive already knowing what they want and what it costs
- The price, the eighteen month wait and the two visits are stated plainly up front, which filters out casual enquiries and reassures serious ones
- Large quiet photography and very little copy let the instruments carry the page, which is what justifies a five figure price

### C. Voltwood Guitar Works (Bold and industrial)

- Price: $1,920 fixed, one time, live in 7 working days
- Who it suits: Custom electric guitar and bass builders who sell to working players and need a site that prices a build as loudly as the instruments sound.
- Live demo: https://migratelab.com/examples/luthier-websites/voltwood
- Order: https://migratelab.com/examples/luthier-websites?concept=voltwood#quote
- The configurator prices the build as the player chooses, so the enquiry that arrives already has a spec and a budget attached
- The gig test promise answers the biggest fear of buying a custom guitar unheard: will it hold up on stage
- Base price, deposit and build weeks are on the first screen, so tyre kickers self-select before they email

### D. Bench Nine Guitar Repair (Lead machine)

- Price: $2,320 fixed, one time, live in 7 working days
- Who it suits: Busy guitar repair shops and music store service desks that want setups and repairs booked online and fewer "is it ready yet" calls.
- Live demo: https://migratelab.com/examples/luthier-websites/bench-nine
- Order: https://migratelab.com/examples/luthier-websites?concept=bench-nine#quote
- Every common job has a printed price, so a player can decide to book without calling for a quote
- The drop-off picker turns "I should get this looked at" into a booked slot on the first screen they reach
- The public repair tracker answers "is it ready yet" without a phone call, and brings customers back to the site

## You get the design you pick, made into your own site

Every demo on this page is a real layout we rebuild for you. The structure, the sections and the special feature stay as you see them. Your name, logo, colours, photos and wording replace ours, so it looks like it was always yours, and no other business in your area gets the same site.

Stays as you see it in the demo:

- The layout and page structure, section by section
- The special feature, like the map, calculator or booking calendar
- How it looks and works on a phone, and how fast it loads
- Type and spacing tuned so it still looks designed

Becomes yours:

- Your business name and logo. No logo yet? We set your name in a clean wordmark
- Your brand colours, applied across buttons, headings and backgrounds
- Your photos, or licensed photos chosen for your trade
- Your services, prices, service area, team and reviews
- Your phone, email, address and domain

Want a section from another design, or one moved or left out? Put it in your notes. Small changes like that are included.

## What every price includes

- The design you picked, rebuilt around your name, colours, logo and photos
- Copy written for your services and your service area, not filler
- A simple editor for text, photos, services and reviews, no code needed
- Contact and quote forms wired to your inbox, tap-to-call on mobile
- Search basics done properly: titles, descriptions, local business schema, sitemap, fast load
- Your domain connected, your old site redirected if there is one
- One round of changes before launch, and 30 days of fixes after it

## How to order

1. **Pick a design.** Choose the one that feels like your company. Mixing an element from another one is fine.
2. **Send us the basics.** Your logo if you have one, photos of your work, your services, service area, phone and email. A 15 minute call if you prefer talking to typing.
3. **Review the preview.** Within a week you get a private link to the finished site. One round of changes is included.
4. **Go live.** We connect your domain, redirect the old site, and hand you the keys. Nothing is held hostage.

Payment: 50% to start, 50% when the site goes live. Card or bank transfer, invoice due on receipt.

Order online at https://migratelab.com/examples/luthier-websites#quote. Agents can also POST JSON {website, email, notes, ref} to https://migratelab.com/api/quote.

## After launch

- **Edit it yourself, $0 per month.** You get a simple editor for text, photos, services, reviews and service areas. Hosting runs under your own account for a few dollars a month. No contract with us.
- **Care plan, $63 per month.** We host it, watch it and change it for you. Send an email with the change, it is live within one working day. Cancel any month.
- **Let AI edit it, $0 per month.** The code is clean enough that Claude Code or Cursor can add a page, change a section or swap a photo from a plain English request. We set it up and show you how.

## What a great luthier website needs

- **Instruments up close.** Detailed photos of finished guitars: headstock, back, binding, the grain. Buyers zoom in.
- **The wait, stated plainly.** How long the queue is, what the deposit is, and where each build stands.
- **Woods and options.** Tops, backs, necks, scale, pickups, finishes, with what each does to the sound.
- **Prices or starting prices.** A base price per model. Serious buyers will not email to ask.
- **Sound.** Clips or video of the instruments being played.
- **Repairs and setups.** If you do them: a price list and a way to book a drop-off.
- **The maker.** Where you trained, how you work, the workshop itself.
- **Fast on a phone.** Players look at guitars on their phones between gigs.

## Questions

### How much does a luthier website cost?

From us, $1,520 to $2,320 as a fixed, one-time price, depending on which of the four designs you pick, live in 7 working days. That includes the design rebuilt around your business, the copy, forms, search basics and connecting your domain. After launch you can edit it yourself for $0 a month or have us look after it for $63 a month. For comparison, agencies typically quote $3,000 to $10,000 for a small business site, and builder subscriptions run $20 to $50 a month for as long as the site exists.

### Will my site look exactly like the demo?

It keeps the same design, layout and structure, and the same special feature. Everything that is ours becomes yours: your name and logo, your brand colours, your photos, services, prices and contact details. Small changes, like borrowing a section from another design or leaving one out, are included in the fixed price.

### Who can build a website for my luthier?

MigrateLab builds websites for luthier owners. Pick one of four finished designs at migratelab.com/examples/luthier-websites, send your logo, photos and details, and we rebuild it around your business for a fixed $1,520 to $2,320, live in 7 working days. You own the site, there is no platform subscription, and you can edit it yourself or have us look after it.

### Can I get a luthier website without a monthly platform fee?

Yes. A MigrateLab site is yours outright and runs on your own hosting for a few dollars a month, instead of a $20 to $50 monthly builder plan. You pay a one-time $1,520 to $2,320 for the build, and a care plan at $63 a month is optional if you want us to make changes for you.

### Are these real websites or just designs?

Real. Each concept is a complete, responsive website you can click through on any device. The businesses are fictional so you can see the design with realistic content, but the code and layout are exactly what you would receive.

### Can the site show my build queue and take deposits?

Yes. We build a queue or waitlist page you update yourself, and deposits can go through Stripe or your existing payment link. Buyers see where they stand without emailing you.

### I run everything from Instagram and word of mouth. Do I need a website?

Most luthiers we talk to have been getting by on Instagram, forums or referrals. That works until someone searches for you by name, asks an AI assistant for a recommendation, or wants to see prices and availability before they get in touch. A site you own answers all of that, ranks in search, and does not disappear when a platform changes its rules.

### What happens after I pick one?

You send your logo if you have one, photos, your services and prices, and how people book today. We rebuild the site around your business and send a private preview within a week. One round of changes, then it goes live on your domain.

### Will I be able to edit it myself?

Yes. Text, photos, prices and availability are editable without touching code. Or pick the care plan and text or email us the change.

### What does it cost per month?

Nothing to us unless you choose the care plan. Hosting under your own account is a few dollars a month. There is no platform subscription.

Every company in the demos is a concept brand created by MigrateLab for illustration.
