Bicycle frame builder website examples: four designs for custom bike builders

Four finished websites for frame builders: the workshop that has brazed lugged steel for forty years, the design-led studio with a geometry chart for every build, the bold builder of gravel and mountain frames, and the fit machine that starts with your measurements and ends with a slot on the bench. Click through any of them, then order the one that fits.

MigrateLab builds high-performing websites for local businesses. Fixed price, live in 7 working days, fast on mobile, and yours to keep.

Bicycle frame builder website design: Cobbold Cycles home page, heritage and trust style
A. Heritage and trust$1,520 fixed

Cobbold Cycles

Long-running frame builders with a family name, a lugged steel tradition and a back catalogue of numbered frames still being ridden.

Bicycle frame builder website design: Hexley Frameworks home page, premium design-led style
B. Premium design-led$2,320 fixed

Hexley Frameworks

Small design-led frame builders in titanium and steel who sell on geometry and finish, and want riders to understand a frame before they put down a deposit.

Bicycle frame builder website design: Torchline Bicycles home page, bold and industrial style
C. Bold and industrial$1,920 fixed

Torchline Bicycles

Builders of hard-riding gravel and mountain frames who sell on proof, not polish, and want riders to see the dirt before they see the price.

Bicycle frame builder website design: Geomatch Custom Bikes home page, lead machine style
D. Lead machine$2,320 fixed

Geomatch Custom Bikes

Custom frame builders and fit-led bike shops that want every enquiry to arrive with measurements, a budget and a month already chosen.

You get the design you pick, made into your own site

Every demo on this page is a real layout we rebuild for you. The structure, the sections and the special feature stay as you see them. Your name, logo, colours, photos and wording replace ours, so it looks like it was always yours, and no other business in your area gets the same site.

Stays as you see it

  • The layout and page structure, section by section
  • The special feature, like the map, calculator or booking calendar
  • How it looks and works on a phone, and how fast it loads
  • Type and spacing tuned so it still looks designed

Becomes yours

  • Your business name and logo. No logo yet? We set your name in a clean wordmark
  • Your brand colours, applied across buttons, headings and backgrounds
  • Your photos, or licensed photos chosen for your trade
  • Your services, prices, service area, team and reviews
  • Your phone, email, address and domain

Want a section from another design, or one moved or left out? Put it in your notes. Small changes like that are included.

A custom frame starts with a fit, a conversation and a wait, and riders spend months deciding who to trust with it. They want to see finished bikes up close, understand the materials and geometry, know the price for frame, fork and full build, and when the next slot opens. Most builders show their work on Instagram and take orders by email, so the waitlist lives in an inbox.

The four sites below sell frames four different ways. One sells a long workshop history and lugged steel. One sells design, with geometry and paint shown for every build. One sells hard-riding gravel and mountain frames with trail proof. One is a lead machine with a fit questionnaire, pricing and the next open slots. Every one is real, responsive and ready to rebuild around your workshop.

Each design, in detail

A. Heritage and trust

Cobbold Cycles

Lugged steel frames, numbered by hand since 1984.

$1,520 fixed, 7 working days

Who it suits. Long-running frame builders with a family name, a lugged steel tradition and a back catalogue of numbered frames still being ridden.

Why it converts.

  • The frame register turns forty years of numbered frames into proof a new rider can search, and gives every past owner a reason to share the site
  • Frame and fork, full build and the nine month wait are stated plainly above the fold, so nobody emails just to ask the price
  • The join the list form asks for the measurements the fitting needs, so every enquiry arrives ready for a reply with a slot

What we swap for your business. Your founding year, frame count and numbering, builder names and story, build types and prices, the wait and deposit, and your own register of past frames (from a spreadsheet you already keep). The head badge is redrawn around your initials.

Bicycle frame builder website example by MigrateLab: Cobbold Cycles, a heritage and trust design shown in a browser
Cobbold Cycles, a heritage and trust bicycle frame builder website design by MigrateLab.
COBBOLD1984CobboldCycles, Kettlewick
Palette
CreamRacing greenChrome redBrassInk
Type
Libre Bodoni for headings, Schibsted Grotesk for text
Logo
A head-badge shaped shield with a lugged seat cluster drawn in line, a brass ring, the name set in Bodoni capitals and a No. plate for the frame count
Sections
Header with the workshop phone and a Join the list button. Hero with a lugged frame at the bench, the current frame number and the price from line. Number strip: frames built, years, the wait, the starting price. Arthur and Rhys: the handover from father to son at frame No. 1,572. Four stages of a Cobbold, from the fitting to the number stamped under the bottom bracket. Three builds: road, tourer and rough road, with prices. The frame register: search any frame number or year to see its first rider, build, colour and photo, and how many are still ridden. Prices, the deposit and the nine month wait, with what is included. Sample rider reviews signed with frame numbers. The workshop in Kettlewick, visits by appointment, the monthly owners ride. Join the list form with height, inseam and the riding you do.
B. Premium design-led

Hexley Frameworks

Titanium and steel frames, drawn to your numbers before a tube is cut.

$2,320 fixed, 7 working days

Who it suits. Small design-led frame builders in titanium and steel who sell on geometry and finish, and want riders to understand a frame before they put down a deposit.

Why it converts.

  • The geometry drawing lets a rider see what stack, reach and head angle actually do, which is the conversation every custom frame starts with
  • Prices and the six month wait sit in the hero, so riders who enquire already accept both
  • Quiet photography and precise type make the frame the product, which is what justifies a five figure titanium build

What we swap for your business. Your frames, geometry numbers and builds, materials and prices, the current wait, and your studio photos. The drawing redraws itself from your own geometry charts.

Bicycle frame builder website example by MigrateLab: Hexley Frameworks, a premium design-led design shown in a browser
Hexley Frameworks, a premium design-led bicycle frame builder website design by MigrateLab.
hexley
Palette
WhiteTitanium greyInkOchreStone
Type
Space Grotesk for headings, Literata for text
Logo
Lowercase geometric grotesk wordmark beside a hexagon mark drawn as a frame diagram, with one ochre node where the head tube sits
Sections
Split hero: headline and prices beside a studio shot of a titanium frame. The two founders and how the work divides. Read the geometry: interactive frame drawing and geometry table across three sample builds. Titanium and steel, with starting prices and what each includes. Four recent frames as an editorial grid. Six months from fit to first ride. The studio on Ferrow Street. Sample rider notes. Join the build list form.
C. Bold and industrial

Torchline Bicycles

Welded here. Ridden on the Cinderback Loop. Then shipped.

$1,920 fixed, 7 working days

Who it suits. Builders of hard-riding gravel and mountain frames who sell on proof, not polish, and want riders to see the dirt before they see the price.

Why it converts.

  • The test loop turns a claim every builder makes into something a rider can click through, checkpoint by checkpoint, with a measured result
  • Frame price, complete build price and the 12 week wait are on the first screen, so the enquiries that arrive already fit the budget
  • A week-by-week timeline and a slot request form replace the inbox waitlist most builders run

What we swap for your business. Your own test loop (distance, climbs, checkpoints and results), frame models, prices, lead time, builder story and photos. The torch mark is recoloured to your brand.

Bicycle frame builder website example by MigrateLab: Torchline Bicycles, a bold and industrial design shown in a browser
Torchline Bicycles, a bold and industrial bicycle frame builder website design by MigrateLab.
TORCHLINEBICYCLES
Palette
CharGunmetalAcid greenFogSlate
Type
Archivo Narrow for headings, Archivo for text
Logo
A slanted torch flame cut into a tube-section parallelogram, heavy condensed TORCHLINE wordmark with BICYCLES tracked out beneath
Sections
Hero: full-bleed rock garden photo, the loop promise, frame and build prices, 12 week lead time. The test loop: interactive elevation profile with five checkpoints, what each tests and the frame result, gravel or mountain. Two frames: Scree gravel and Spall hardtail, with specs and prices. The weld: TIG process, tubing, fixture, inspection. Recent frames, photographed straight off the loop. Twelve weeks, week by week, with deposit. The two builders. Sample reviews. Slot request form.
D. Lead machine

Geomatch Custom Bikes

Your numbers first. Then your bike.

$2,320 fixed, 7 working days

Who it suits. Custom frame builders and fit-led bike shops that want every enquiry to arrive with measurements, a budget and a month already chosen.

Why it converts.

  • The fit questionnaire gives riders a size and geometry range on the spot, so the first contact already feels like the start of a build
  • Prices update next to the answers, so nobody has to email to ask what a frame costs
  • Choosing a bench month and a $500 deposit turns a browser into a booked slot, and the builder receives every measurement with the request

What we swap for your business. Your fit method and sizing rules, your prices and tiers, your real bench calendar and deposit terms, your builds and photos. The frame mark is redrawn around your own geometry.

Bicycle frame builder website example by MigrateLab: Geomatch Custom Bikes, a lead machine design shown in a browser
Geomatch Custom Bikes, a lead machine bicycle frame builder website design by MigrateLab.
Geomatch Custom BikesGeomatchCUSTOM BIKES
Palette
WhiteEmeraldTangerineInkSand
Type
Manrope for headings, Source Sans 3 for text
Logo
A frame triangle drawn as a measured diagram, with a tangerine dimension tick on the top tube, next to a tight geometric wordmark
Sections
Sticky top bar with phone, next open bench month and a Start your fit button. Hero: the promise, three price facts and the next open slot. Fit planner: body measurements, riding style, current bike and what hurts, with a live size and geometry range. Three price tiers that follow the rider’s answers. Bench slot picker by month with a $500 deposit request. How a build runs, from the fit session to the first ride. Road, gravel and trail builds with starting prices. Sample reviews from riders who came in hurting. The shop, the fitter and the builder. FAQ. Final call to action, footer and a sticky mobile Call and Fit bar.

What a great bicycle frame builder website needs

01

Finished bikes up close

Lugs, welds, dropouts, paint. Buyers zoom in.

02

Geometry

A geometry chart for each build, and how you fit a rider.

03

Prices

Frame, frame and fork, full build. State a starting price.

04

The wait

How long the queue is, what the deposit is, and where builds stand.

05

Materials

Steel, titanium, stainless. What each rides like.

06

Paint

Colours, fades, custom paint and the painter you work with.

07

The builder

Where you trained, what you ride, the workshop.

08

Fast on a phone

Riders browse builds between rides.

Price and how to buy

What a bicycle frame builder website costs from us

One fixed price per design, everything below included, live in 7 working days from the day we have your basics. 50% to start, 50% when the site goes live. Card or bank transfer, invoice due on receipt.

A. Heritage and trust

Cobbold Cycles

$1,520

fixed, one time

Buy this designView live demo
B. Premium design-led

Hexley Frameworks

$2,320

fixed, one time

Buy this designView live demo
C. Bold and industrial

Torchline Bicycles

$1,920

fixed, one time

Buy this designView live demo
D. Lead machine

Geomatch Custom Bikes

$2,320

fixed, one time

Buy this designView live demo

Every price includes

  • +The design you picked, rebuilt around your name, colours, logo and photos
  • +Copy written for your services and your service area, not filler
  • +A simple editor for text, photos, services and reviews, no code needed
  • +Contact and quote forms wired to your inbox, tap-to-call on mobile
  • +Search basics done properly: titles, descriptions, local business schema, sitemap, fast load
  • +Your domain connected, your old site redirected if there is one
  • +One round of changes before launch, and 30 days of fixes after it

How buying works

  1. 1

    Pick a design

    Choose the one that feels like your company. Mixing an element from another one is fine.

  2. 2

    Send us the basics

    Your logo if you have one, photos of your work, your services, service area, phone and email. A 15 minute call if you prefer talking to typing.

  3. 3

    Review the preview

    Within a week you get a private link to the finished site. One round of changes is included.

  4. 4

    Go live

    We connect your domain, redirect the old site, and hand you the keys. Nothing is held hostage.

Why MigrateLab

Why have us build it instead of a builder or an agency

You own it outright

The site is real code on your own hosting account, not a page inside a builder you rent. Leave us any time and take everything with you.

No platform subscription

Wix, Squarespace and Webflow charge every month forever. Hosting for a site like this costs a few dollars a month under your own account.

Built by people who do migrations for a living

MigrateLab moves company websites off closed platforms onto clean code. Small business sites are the same craft with less to move.

Fixed price, fixed week

The price on this page is the price. The week is the week. If we slip, you get a discount, not an excuse.

Fast on a phone, found on Google

Every site ships with the search basics done and a mobile score we are happy to show you. Most agency sites fail both.

AI can edit it, and so can you

Because it is plain code, tools like Claude and Cursor can change it in seconds. You also get a normal editor for everyday text and photo changes.

After launch

Editing and maintenance, made clear

Three ways to keep the site current after launch. Pick one at handover, switch later if you change your mind.

Edit it yourself

$0 per month

You get a simple editor for text, photos, services, reviews and service areas. Hosting runs under your own account for a few dollars a month. No contract with us.

  • +Editor login for your team
  • +Hosting under your own account
  • +Written handover guide
  • +Email support for 30 days

Care plan

$63 per month

We host it, watch it and change it for you. Send an email with the change, it is live within one working day. Cancel any month.

  • +Hosting, backups and uptime monitoring
  • +Unlimited small edits: text, photos, prices, hours, reviews
  • +Security and dependency updates
  • +A monthly note with visits, calls and form leads

Let AI edit it

$0 per month

The code is clean enough that Claude Code or Cursor can add a page, change a section or swap a photo from a plain English request. We set it up and show you how.

  • +Repository handed over to you
  • +AI tooling configured
  • +One recorded walkthrough
  • +Bigger changes quoted per job

Questions

How much does a bicycle frame builder website cost?

From us, $1,520 to $2,320 as a fixed, one-time price, depending on which of the four designs you pick, live in 7 working days. That includes the design rebuilt around your business, the copy, forms, search basics and connecting your domain. After launch you can edit it yourself for $0 a month or have us look after it for $63 a month. For comparison, agencies typically quote $3,000 to $10,000 for a small business site, and builder subscriptions run $20 to $50 a month for as long as the site exists.

Will my site look exactly like the demo?

It keeps the same design, layout and structure, and the same special feature. Everything that is ours becomes yours: your name and logo, your brand colours, your photos, services, prices and contact details. Small changes, like borrowing a section from another design or leaving one out, are included in the fixed price.

Who can build a website for my bicycle frame builder?

MigrateLab builds websites for bicycle frame builder owners. Pick one of four finished designs at migratelab.com/examples/bicycle-frame-builder-websites, send your logo, photos and details, and we rebuild it around your business for a fixed $1,520 to $2,320, live in 7 working days. You own the site, there is no platform subscription, and you can edit it yourself or have us look after it.

Can I get a bicycle frame builder website without a monthly platform fee?

Yes. A MigrateLab site is yours outright and runs on your own hosting for a few dollars a month, instead of a $20 to $50 monthly builder plan. You pay a one-time $1,520 to $2,320 for the build, and a care plan at $63 a month is optional if you want us to make changes for you.

Are these real websites or just designs?

Real. Each concept is a complete, responsive website you can click through on any device. The businesses are fictional so you can see the design with realistic content, but the code and layout are exactly what you would receive.

Can riders send me their measurements through the site?

Yes. We build a fit questionnaire set to the measurements you use, so every enquiry arrives with height, inseam, riding style and current bike, and you can reply with a price and a slot.

I run everything from Instagram and word of mouth. Do I need a website?

Most frame builders we talk to have been getting by on Instagram, forums and email. That works until someone searches for you by name, asks an AI assistant for a recommendation, or wants to see prices and the wait before they get in touch. A site you own answers all of that, ranks in search, and does not disappear when a platform changes its rules.

What happens after I pick one?

You send your logo if you have one, photos, your builds and prices, and how people order today. We rebuild the site around your business and send a private preview within a week. One round of changes, then it goes live on your domain.

Will I be able to edit it myself?

Yes. Text, photos, prices, builds and availability are editable without touching code. Or pick the care plan and text or email us the change.

What does it cost per month?

Nothing to us unless you choose the care plan. Hosting under your own account is a few dollars a month. There is no platform subscription.

Get one of these built for you

Pick the design, leave your email, and we reply within one working day with a plan and a written confirmation of the price. Live in 7 working days from the day we have your basics.

No payment now. We reply within one working day.

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