A. Heritage and trust$1,520 fixed
Pendleford Pool Care Since 1981
Family-run pool route businesses with decades on the same streets, where customers know the technician by name and sign up because a neighbour told them to.
Pool service website examples: four designs for pool cleaning companies
Four finished websites for pool cleaning and pool service companies: the family route business that has cleaned the same backyards for forty years, the premium care studio for estate pools, the bold operator that wants to look like the biggest fleet in town, and the subscription machine that signs up weekly service online. Click through any of them, then order the one that fits.
MigrateLab builds high-performing websites for local businesses. Fixed price, live in 7 working days, fast on mobile, and yours to keep.
B. Premium design-led$2,320 fixed
Tidemark Pool Studio
Premium pool care studios that look after architect-designed and estate pools, win most of their work by referral, and need a site that reads like the pools they keep.
C. Bold and industrial$1,920 fixed
Deepset Pool Co.
Large pool service operators with commercial accounts and a repair department, who want to look like the biggest, fastest fleet in town.
D. Lead machine$2,320 fixed
Splashly Pool Service
Growing pool service companies that want new weekly customers to price and sign up for a plan online, without a phone call or a site visit.
Pool service is a route business. Every new customer on your street is worth years of weekly visits, and most of them find you by searching on a phone while standing next to a green pool. A pool service website has two jobs: prove you show up every week, and make signing up for a route as easy as ordering a pizza. Most pool company sites do neither. They are a logo, a stock photo of a blue pool and a contact form.
The four sites below take four routes to a signed-up customer. One sells trust and a family name. One sells quiet, expert care for expensive pools. One sells scale, speed and equipment. One sells a monthly plan with the price on the page and a service-day checker for the visitor's street. Every one is real, responsive and ready to rebuild around your company.
Each design, in detail
A. Heritage and trust
Pendleford Pool Care Since 1981
The same backyards, every week, since 1981.
$1,520 fixed, 7 working days
Who it suits. Family-run pool route businesses with decades on the same streets, where customers know the technician by name and sign up because a neighbour told them to.
Why it converts.
- The service day checker answers the question a new customer actually has, "do you already come down my street", and shows the neighbours already signed up
- Monthly plan prices sit on the page, so the visitor compares on the site instead of calling three companies
- Ray and Jess are named in the first paragraph and every technician has a face and a route, which is what a route business sells
What we swap for your business. Your founding year, family names, neighbourhoods and service days, technicians, plan prices and seasonal rates. The tile medallion is redrawn around your name and year.
- Palette
- CreamDeep navyPool tealTerracotta tileSand
- Type
- Libre Baskerville for headings, Nunito Sans for text
- Logo
- Round tile medallion: a band of waterline tiles around a pool pole crossed with a leaf net over three wave lines, with the name and 1981 set in serif
- Sections
- Header with the office phone, sticky on every screen. Hero: a sunny backyard pool, founding year, Ray and Jess named in the first paragraph, two calls to action. Trust strip: since 1981, 12 neighbourhoods, a named technician every week, a service note after every visit. Your service day checker: pick a neighbourhood, see the weekly day, the technician and the plan most neighbours are on. Monthly plans with prices: weekly full service, every other week, chemicals only. Seasonal work: openings, closings and green pool rescue with prices. Father and daughter: the family story from one truck in 1981 to four technicians. The route team, four named technicians and their neighbourhoods. What happens on a service visit, step by step. Sample reviews from neighbours, labelled by street and technician. Start weekly service form.
B. Premium design-led
Tidemark Pool Studio
Quiet care for considered pools.
$2,320 fixed, 7 working days
Who it suits. Premium pool care studios that look after architect-designed and estate pools, win most of their work by referral, and need a site that reads like the pools they keep.
Why it converts.
- The water journal shows the care itself, week by week, which is the one thing an estate owner cannot judge from a brochure
- A starting price for monthly care filters out the wrong enquiries without sounding like a price list
- The site is written for owners and their architects at once, so a referral from either lands on something they want to forward
What we swap for your business. Your pools and photography, your care programme and prices, your founder story, and a real season from your own service logs in the water journal. The wordmark is reset in your name.
- Palette
- Stone whiteDeep waterTravertineSageInk
- Type
- Newsreader for headings, Albert Sans for text
- Logo
- Italic serif wordmark resting on a single waterline, with a mark of three stacked lines of falling length like the tide marks on a stone coping
- Sections
- Split hero: a still pool on the right, a short italic statement and a referral line on the left. A short statement on water as craft. The pools we keep: four pools as an editorial index. The water journal: one pool across a season as a horizontal timeline. Care: monthly care, commissioning and winterising, stone and tile, equipment rooms, with prices. The studio and the founder, Mara Lind. Sample words from owners and architects. A private enquiry form.
C. Bold and industrial
Deepset Pool Co.
The biggest pool fleet in the metro.
$1,920 fixed, 7 working days
Who it suits. Large pool service operators with commercial accounts and a repair department, who want to look like the biggest, fastest fleet in town.
Why it converts.
- A live-looking fleet board proves the scale claim in numbers before the visitor reads a word of copy
- Same-day repair before noon is a concrete promise that beats every competitor who says "prompt service"
- A dedicated commercial section with health code logs speaks straight to HOA boards and hotel managers, the most valuable contracts in the business
What we swap for your business. Your fleet numbers, service area, repair cut-off time, equipment brands and commercial clients. The board can be wired to your routing software, and the wave mark is recoloured to your brand.
- Palette
- Black waterPanelElectric aquaWhiteSteel
- Type
- Big Shoulders Display for headings, Chivo for text
- Logo
- A square mark cut by three stacked wave lines that deepen in weight toward the bottom, tall condensed DEEPSET wordmark with POOL CO. beneath
- Sections
- Hero: biggest fleet headline, same-day repair promise, phone and two paths (home pool, commercial pool). Fleet today board: routes running, pools serviced this week, average repair response, and a water chemistry readout strip. Services: weekly service, commercial pools, equipment repair, heaters, automation, leak detection, resurfacing. Same-day repair: how the before-noon promise works, step by step. Commercial pools: HOAs, hotels and gyms, with health code logs and inspection-ready records. Equipment we repair and install. Numbers and the crew. Sample reviews from homeowners and property managers. Service request form with residential or commercial switch.
D. Lead machine
Splashly Pool Service
Build your plan. Swim all summer.
$2,320 fixed, 7 working days
Who it suits. Growing pool service companies that want new weekly customers to price and sign up for a plan online, without a phone call or a site visit.
Why it converts.
- The price is built in the hero, so a pool owner knows their exact monthly cost before they scroll
- Signing up is the next step of the same card, with three fields, so there is no quote to wait for
- A photo report after every visit answers the one worry that stops people switching: will they actually show up
What we swap for your business. Your plan prices, pool sizes, add-ons, service area, route days and route software signup. The drop mark is recoloured to your brand.
- Palette
- SkyBright blueSunshineNavyWhite
- Type
- Fredoka for headings, Nunito for text
- Logo
- A round water drop with a wave and a sparkle, bubbly rounded wordmark
- Sections
- Sticky header with phone and a Start service button. Hero with the plan builder: pool size, pool type, add-ons, live monthly price, then a Start service step. Proof row: 4.9 from 1,700 pool owners, photo report after every visit, first clean $0, same tech on the same day. What every weekly visit includes. The photo report you get after every visit. Monthly plan prices by pool size. Green pool rescue with before and after. How signing up works in three steps. Sample reviews with a rating. Service area with route days, and the tech who comes. FAQ. Final call to action, sticky mobile Call and Start bar.
What a great pool service company website needs
01
Monthly plan prices on the page
Weekly service, chemical-only and full-service plans with a monthly price. Pool owners compare these and will not call to ask.
02
Service day and route coverage
Which towns and neighbourhoods you cover and what day you service them. A visitor who sees their street is halfway signed up.
03
Green pool and opening rescue
A clear path for the emergency: green pool clean-up, openings and closings, with a price range and how fast you come.
04
Repairs and equipment
Pumps, filters, heaters and automation, the brands you service, and whether you install. Repairs are where the margin is.
05
Proof you show up
Service reports, photos after each visit, a named technician. Reliability is what pool owners pay for.
06
Licences and insurance
Certified pool operator credentials, liability insurance and any state licence. Worth a line on the homepage.
07
Reviews from neighbours
Reviews that mention the town and the technician beat generic five stars.
08
Fast on a phone
Most searches happen on a phone by the pool. Tap to call, short forms and fast load.
Price and how to buy
What a pool service company website costs from us
One fixed price per design, everything below included, live in 7 working days from the day we have your basics. 50% to start, 50% when the site goes live. Card or bank transfer, invoice due on receipt.
A. Heritage and trust
Pendleford Pool Care Since 1981
$1,520
fixed, one time
Buy this designView live demoEvery price includes
- +The design you picked, rebuilt around your name, colours, logo and photos
- +Copy written for your services and your service area, not filler
- +A simple editor for text, photos, services and reviews, no code needed
- +Contact and quote forms wired to your inbox, tap-to-call on mobile
- +Search basics done properly: titles, descriptions, local business schema, sitemap, fast load
- +Your domain connected, your old site redirected if there is one
- +One round of changes before launch, and 30 days of fixes after it
How buying works
- 1
Pick a design
Choose the one that feels like your company. Mixing an element from another one is fine.
- 2
Send us the basics
Your logo if you have one, photos of your work, your services, service area, phone and email. A 15 minute call if you prefer talking to typing.
- 3
Review the preview
Within a week you get a private link to the finished site. One round of changes is included.
- 4
Go live
We connect your domain, redirect the old site, and hand you the keys. Nothing is held hostage.
Why MigrateLab
Why have us build it instead of a builder or an agency
You own it outright
The site is real code on your own hosting account, not a page inside a builder you rent. Leave us any time and take everything with you.
No platform subscription
Wix, Squarespace and Webflow charge every month forever. Hosting for a site like this costs a few dollars a month under your own account.
Built by people who do migrations for a living
MigrateLab moves company websites off closed platforms onto clean code. Small business sites are the same craft with less to move.
Fixed price, fixed week
The price on this page is the price. The week is the week. If we slip, you get a discount, not an excuse.
Fast on a phone, found on Google
Every site ships with the search basics done and a mobile score we are happy to show you. Most agency sites fail both.
AI can edit it, and so can you
Because it is plain code, tools like Claude and Cursor can change it in seconds. You also get a normal editor for everyday text and photo changes.
After launch
Editing and maintenance, made clear
Three ways to keep the site current after launch. Pick one at handover, switch later if you change your mind.
Edit it yourself
$0 per month
You get a simple editor for text, photos, services, reviews and service areas. Hosting runs under your own account for a few dollars a month. No contract with us.
- +Editor login for your team
- +Hosting under your own account
- +Written handover guide
- +Email support for 30 days
Care plan
$63 per month
We host it, watch it and change it for you. Send an email with the change, it is live within one working day. Cancel any month.
- +Hosting, backups and uptime monitoring
- +Unlimited small edits: text, photos, prices, hours, reviews
- +Security and dependency updates
- +A monthly note with visits, calls and form leads
Let AI edit it
$0 per month
The code is clean enough that Claude Code or Cursor can add a page, change a section or swap a photo from a plain English request. We set it up and show you how.
- +Repository handed over to you
- +AI tooling configured
- +One recorded walkthrough
- +Bigger changes quoted per job
Questions
How much does a pool service company website cost?
From us, $1,520 to $2,320 as a fixed, one-time price, depending on which of the four designs you pick, live in 7 working days. That includes the design rebuilt around your business, the copy, forms, search basics and connecting your domain. After launch you can edit it yourself for $0 a month or have us look after it for $63 a month. For comparison, agencies typically quote $3,000 to $10,000 for a small business site, and builder subscriptions run $20 to $50 a month for as long as the site exists.
Who can build a website for my pool service company?
MigrateLab builds websites for pool service company owners. Pick one of four finished designs at migratelab.com/examples/pool-service-websites, send your logo, photos and details, and we rebuild it around your business for a fixed $1,520 to $2,320, live in 7 working days. You own the site, there is no platform subscription, and you can edit it yourself or have us look after it.
Can I get a pool service company website without a monthly platform fee?
Yes. A MigrateLab site is yours outright and runs on your own hosting for a few dollars a month, instead of a $20 to $50 monthly builder plan. You pay a one-time $1,520 to $2,320 for the build, and a care plan at $63 a month is optional if you want us to make changes for you.
Are these real websites or just designs?
Real. Each concept is a complete, responsive website you can click through on any device. The companies are fictional so you can see the design with realistic content, but the code and layout are exactly what you would receive.
Can the site sign customers up for a weekly plan?
Yes. The plan buttons can open your route software's signup, a booking tool, or a simple form that lands in your inbox with the address and plan. We set up whichever fits how you run routes today.
I am not technical at all. Is that a problem?
No. Most pool service owners we work with run the business from a truck and a phone. Send us photos, your services and prices in whatever form you have them, even a photo of a price sheet. We do the rest.
What happens after I pick one?
You send your logo if you have one, photos of your work, your services, prices, service area, phone and email. We rebuild the site around your business and send a private preview within a week. One round of changes, then it goes live on your domain.
Will I be able to edit it myself?
Yes. Text, photos, prices, services and service areas are editable without touching code. Or pick the care plan and text or email us the change.
What does it cost per month?
Nothing to us unless you choose the care plan. Hosting under your own account is a few dollars a month. There is no platform subscription.
Get one of these built for you
Pick the design, leave your email, and we reply within one working day with a plan and a written confirmation of the price. Live in 7 working days from the day we have your basics.