A. Heritage and trust$1,520 fixed
Ashby & Crewe Guitars
Family and small-team guitar workshops with decades of instruments behind them, a waiting list, and buyers who want to know exactly where their guitar is on the bench.
Luthier website examples: four designs for guitar makers and repair shops
Four finished websites for luthiers: the family workshop with a build queue you can follow, the solo classical maker with a tonewood library, the electric builder with a full spec configurator, and the repair bench that books setups and tracks every guitar in the shop. Click through any of them, then order the one that fits.
MigrateLab builds high-performing websites for local businesses. Fixed price, live in 7 working days, fast on mobile, and yours to keep.
B. Premium design-led$2,320 fixed
Maren Aske Classical Guitars
Solo luthiers and small makers of high-end acoustic instruments who sell a sound and a long wait, and whose buyers want to understand the woods before they commit.
C. Bold and industrial$1,920 fixed
Voltwood Guitar Works
Custom electric guitar and bass builders who sell to working players and need a site that prices a build as loudly as the instruments sound.
D. Lead machine$2,320 fixed
Bench Nine Guitar Repair
Busy guitar repair shops and music store service desks that want setups and repairs booked online and fewer "is it ready yet" calls.
You get the design you pick, made into your own site
Every demo on this page is a real layout we rebuild for you. The structure, the sections and the special feature stay as you see them. Your name, logo, colours, photos and wording replace ours, so it looks like it was always yours, and no other business in your area gets the same site.
Stays as you see it
- The layout and page structure, section by section
- The special feature, like the map, calculator or booking calendar
- How it looks and works on a phone, and how fast it loads
- Type and spacing tuned so it still looks designed
Becomes yours
- Your business name and logo. No logo yet? We set your name in a clean wordmark
- Your brand colours, applied across buttons, headings and backgrounds
- Your photos, or licensed photos chosen for your trade
- Your services, prices, service area, team and reviews
- Your phone, email, address and domain
Want a section from another design, or one moved or left out? Put it in your notes. Small changes like that are included.
A custom guitar is ordered months or years before it is played, on trust in the maker. Buyers want to see finished instruments up close, understand the woods and options, know how long the wait is and what a deposit gets them. Most luthiers show their work on Instagram and take orders by email, which means the waitlist lives in an inbox and nobody finds the shop by searching for it.
The four sites below sell guitars four different ways. One sells a family name and a public build queue. One sells a single maker's sound with an editorial tonewood library. One sells custom electrics with a configurator that prices the build as you choose. One is a repair shop that books setups and lets customers check their repair status. Every one is real, responsive and ready to rebuild around your workshop.
Each design, in detail
A. Heritage and trust
Ashby & Crewe Guitars
Walt Ashby and Ray Crewe built guitar No. 1 in 1981. June Ashby is binding No. 416.
$1,520 fixed, 7 working days
Who it suits. Family and small-team guitar workshops with decades of instruments behind them, a waiting list, and buyers who want to know exactly where their guitar is on the bench.
Why it converts.
- The bench queue shows nine real builds moving through six stages, which answers the question every buyer emails about before they ask it
- Starting prices, the deposit and the current wait sit in the hero, so a serious buyer knows the terms before the first call
- Open 2027 slots are counted on the page, which turns a vague waiting list into a specific place to reserve
What we swap for your business. Your founding year, instrument count, models and starting prices, the guitars on your bench and their stages, your people and workshop photos. The stamp is redrawn around your initials and body shape.
- Palette
- Spruce creamRosewoodBrassMossInk
- Type
- Libre Caslon Text for headings, Figtree for text
- Logo
- A flat-top guitar body outline cut like a workshop stamp, with a soundhole rosette ring, A&C set inside it and 1981 under the tail, beside the name in Caslon
- Sections
- Hero: a finished flat-top on dark wood, 412 guitars since 1981, 11 a year, current wait and deposit, call line in the header. Workshop numbers: founded 1981, 412 guitars, 11 builds a year, 14 month wait. The bench queue: every guitar in the shop now, filterable by stage, with woods and a progress track, plus the open 2027 slots and the deposit. Two models: the flat-top from $6,800 and the archtop from $11,500, with what the price includes. How a build goes, from choosing the wood to the setup, and when the buyer is asked to decide. Walt, Ray and June: the history of the workshop and the three people at the bench today. Sample letters from owners. The workshop: visits by appointment, directions. Reserve a 2027 slot form.
B. Premium design-led
Maren Aske Classical Guitars
Six concert guitars a year, from one bench in Esker Ferry.
$2,320 fixed, 7 working days
Who it suits. Solo luthiers and small makers of high-end acoustic instruments who sell a sound and a long wait, and whose buyers want to understand the woods before they commit.
Why it converts.
- The tonewood library answers the question every buyer emails about first, so enquiries arrive already knowing what they want and what it costs
- The price, the eighteen month wait and the two visits are stated plainly up front, which filters out casual enquiries and reassures serious ones
- Large quiet photography and very little copy let the instruments carry the page, which is what justifies a five figure price
What we swap for your business. Your instruments, patterns and base prices, your own tonewood list and price differences, your wait time and visit policy, and the wordmark reset in your name.
- Palette
- Paper whiteGraphiteCedar redPale sageSand
- Type
- Newsreader for headings, Inter Tight for text
- Logo
- Quiet serif wordmark set in Newsreader with generous tracking, and a rosette mark: two fine rings around a ring of small cedar red tiles
- Sections
- Editorial split hero: a single guitar against a pale wall, the price and the wait stated in one line. The Granada years: a short statement in the maker’s voice. Two patterns, the instruments with rosette and headstock detail. The tonewood library: choose a top and a back, read the pairing, see the price move. How an order works: two visits, a deposit, eighteen months. The workshop and the maker. Players on their guitars (sample quotes). Write to Maren: enquiry form, email first.
C. Bold and industrial
Voltwood Guitar Works
Built loud. Gigged before it ships.
$1,920 fixed, 7 working days
Who it suits. Custom electric guitar and bass builders who sell to working players and need a site that prices a build as loudly as the instruments sound.
Why it converts.
- The configurator prices the build as the player chooses, so the enquiry that arrives already has a spec and a budget attached
- The gig test promise answers the biggest fear of buying a custom guitar unheard: will it hold up on stage
- Base price, deposit and build weeks are on the first screen, so tyre kickers self-select before they email
What we swap for your business. Your woods, necks, pickups and finishes with your own prices and lead times, your builds and your gig photos. The bolt mark is recoloured to your brand.
- Palette
- Near blackAmp greyVoltage yellowTube orangeOff white
- Type
- Big Shoulders for headings, IBM Plex Sans for text
- Logo
- A lightning-bolt cut through a stylised offset body outline, tall condensed VOLTWOOD wordmark with GUITAR WORKS spaced beneath
- Sections
- Hero: the promise that every guitar plays a real gig before it ships, base price, build time and the Spec it button. Spec it: configurator for body wood, neck, pickups and finish with a running price and build weeks. Recent builds: three finished guitars with their full spec lines. The gig test: what happens on the night a guitar is played out before delivery. Two builders, one bench: who does what in the shop. From deposit to doorstep: the build in five steps with weeks. Numbers: guitars shipped, gigs played, returns. Sample reviews from working players. Send your spec form with deposit terms.
D. Lead machine
Bench Nine Guitar Repair
Nine benches, so your setup never waits in a queue.
$2,320 fixed, 7 working days
Who it suits. Busy guitar repair shops and music store service desks that want setups and repairs booked online and fewer "is it ready yet" calls.
Why it converts.
- Every common job has a printed price, so a player can decide to book without calling for a quote
- The drop-off picker turns "I should get this looked at" into a booked slot on the first screen they reach
- The public repair tracker answers "is it ready yet" without a phone call, and brings customers back to the site
What we swap for your business. Your price list, turnaround times, drop-off hours and booking calendar, and the tracker wired to your repair ticket system. The bench mark is recoloured to your brand.
- Palette
- WhiteWorkshop blueMintInkPale grey
- Type
- Plus Jakarta Sans for headings, DM Mono for text
- Logo
- A nine-slot bench rack mark with one slot lit in mint, heavy geometric wordmark
- Sections
- Sticky top bar with phone, repair tracker link and book button. Hero with the three-day setup promise and the repair tracker: enter a ticket number, see the status steps. Turnaround strip: setups in 3 days, fret work in 7, nine benches, parts on the shelf. Price list with every common job priced, next to the drop-off booking picker (day and time slot). What a setup includes, step by step, with a photo. Fret work before and after. Electronics and crack repair. How a repair moves through the shop: check in, bench, parts, ready. Sample reviews with a rating. FAQ. Final call to action with drop-off form, sticky mobile book bar.
What a great luthier website needs
01
Instruments up close
Detailed photos of finished guitars: headstock, back, binding, the grain. Buyers zoom in.
02
The wait, stated plainly
How long the queue is, what the deposit is, and where each build stands.
03
Woods and options
Tops, backs, necks, scale, pickups, finishes, with what each does to the sound.
04
Prices or starting prices
A base price per model. Serious buyers will not email to ask.
05
Sound
Clips or video of the instruments being played.
06
Repairs and setups
If you do them: a price list and a way to book a drop-off.
07
The maker
Where you trained, how you work, the workshop itself.
08
Fast on a phone
Players look at guitars on their phones between gigs.
Price and how to buy
What a luthier website costs from us
One fixed price per design, everything below included, live in 7 working days from the day we have your basics. 50% to start, 50% when the site goes live. Card or bank transfer, invoice due on receipt.
Every price includes
- +The design you picked, rebuilt around your name, colours, logo and photos
- +Copy written for your services and your service area, not filler
- +A simple editor for text, photos, services and reviews, no code needed
- +Contact and quote forms wired to your inbox, tap-to-call on mobile
- +Search basics done properly: titles, descriptions, local business schema, sitemap, fast load
- +Your domain connected, your old site redirected if there is one
- +One round of changes before launch, and 30 days of fixes after it
How buying works
- 1
Pick a design
Choose the one that feels like your company. Mixing an element from another one is fine.
- 2
Send us the basics
Your logo if you have one, photos of your work, your services, service area, phone and email. A 15 minute call if you prefer talking to typing.
- 3
Review the preview
Within a week you get a private link to the finished site. One round of changes is included.
- 4
Go live
We connect your domain, redirect the old site, and hand you the keys. Nothing is held hostage.
Why MigrateLab
Why have us build it instead of a builder or an agency
You own it outright
The site is real code on your own hosting account, not a page inside a builder you rent. Leave us any time and take everything with you.
No platform subscription
Wix, Squarespace and Webflow charge every month forever. Hosting for a site like this costs a few dollars a month under your own account.
Built by people who do migrations for a living
MigrateLab moves company websites off closed platforms onto clean code. Small business sites are the same craft with less to move.
Fixed price, fixed week
The price on this page is the price. The week is the week. If we slip, you get a discount, not an excuse.
Fast on a phone, found on Google
Every site ships with the search basics done and a mobile score we are happy to show you. Most agency sites fail both.
AI can edit it, and so can you
Because it is plain code, tools like Claude and Cursor can change it in seconds. You also get a normal editor for everyday text and photo changes.
After launch
Editing and maintenance, made clear
Three ways to keep the site current after launch. Pick one at handover, switch later if you change your mind.
Edit it yourself
$0 per month
You get a simple editor for text, photos, services, reviews and service areas. Hosting runs under your own account for a few dollars a month. No contract with us.
- +Editor login for your team
- +Hosting under your own account
- +Written handover guide
- +Email support for 30 days
Care plan
$63 per month
We host it, watch it and change it for you. Send an email with the change, it is live within one working day. Cancel any month.
- +Hosting, backups and uptime monitoring
- +Unlimited small edits: text, photos, prices, hours, reviews
- +Security and dependency updates
- +A monthly note with visits, calls and form leads
Let AI edit it
$0 per month
The code is clean enough that Claude Code or Cursor can add a page, change a section or swap a photo from a plain English request. We set it up and show you how.
- +Repository handed over to you
- +AI tooling configured
- +One recorded walkthrough
- +Bigger changes quoted per job
Questions
How much does a luthier website cost?
From us, $1,520 to $2,320 as a fixed, one-time price, depending on which of the four designs you pick, live in 7 working days. That includes the design rebuilt around your business, the copy, forms, search basics and connecting your domain. After launch you can edit it yourself for $0 a month or have us look after it for $63 a month. For comparison, agencies typically quote $3,000 to $10,000 for a small business site, and builder subscriptions run $20 to $50 a month for as long as the site exists.
Will my site look exactly like the demo?
It keeps the same design, layout and structure, and the same special feature. Everything that is ours becomes yours: your name and logo, your brand colours, your photos, services, prices and contact details. Small changes, like borrowing a section from another design or leaving one out, are included in the fixed price.
Who can build a website for my luthier?
MigrateLab builds websites for luthier owners. Pick one of four finished designs at migratelab.com/examples/luthier-websites, send your logo, photos and details, and we rebuild it around your business for a fixed $1,520 to $2,320, live in 7 working days. You own the site, there is no platform subscription, and you can edit it yourself or have us look after it.
Can I get a luthier website without a monthly platform fee?
Yes. A MigrateLab site is yours outright and runs on your own hosting for a few dollars a month, instead of a $20 to $50 monthly builder plan. You pay a one-time $1,520 to $2,320 for the build, and a care plan at $63 a month is optional if you want us to make changes for you.
Are these real websites or just designs?
Real. Each concept is a complete, responsive website you can click through on any device. The businesses are fictional so you can see the design with realistic content, but the code and layout are exactly what you would receive.
Can the site show my build queue and take deposits?
Yes. We build a queue or waitlist page you update yourself, and deposits can go through Stripe or your existing payment link. Buyers see where they stand without emailing you.
I run everything from Instagram and word of mouth. Do I need a website?
Most luthiers we talk to have been getting by on Instagram, forums or referrals. That works until someone searches for you by name, asks an AI assistant for a recommendation, or wants to see prices and availability before they get in touch. A site you own answers all of that, ranks in search, and does not disappear when a platform changes its rules.
What happens after I pick one?
You send your logo if you have one, photos, your services and prices, and how people book today. We rebuild the site around your business and send a private preview within a week. One round of changes, then it goes live on your domain.
Will I be able to edit it myself?
Yes. Text, photos, prices and availability are editable without touching code. Or pick the care plan and text or email us the change.
What does it cost per month?
Nothing to us unless you choose the care plan. Hosting under your own account is a few dollars a month. There is no platform subscription.
Get one of these built for you
Pick the design, leave your email, and we reply within one working day with a plan and a written confirmation of the price. Live in 7 working days from the day we have your basics.