A. Heritage and trust$1,520 fixed
Aldermoor & Sons Roofing
Family-run roofing companies whose reputation was built one neighbour at a time and whose name is already on trucks people recognise.
Roofing company website examples: four designs we can build this week
Four finished roofing websites, each built for a different kind of roofer: the family firm, the slate and metal specialist, the storm restoration crew, and the high-volume residential company that lives on inbound calls. Click through any of them, then order the one that fits.
MigrateLab builds high-performing websites for local businesses. Fixed price, live in 7 working days, fast on mobile, and yours to keep.
B. Premium design-led$2,320 fixed
Slate & Ridge Roofing
Specialist roofers in slate, copper, clay and standing seam who sell to owners of period homes and architects, on craft rather than price.
C. Bold and industrial$1,920 fixed
Anvilcrest Roofing
Storm restoration and commercial roofing crews that want to look like the biggest, fastest operation in the region when hail season starts.
D. Lead machine$2,320 fixed
SameWeek Roofing
High-volume residential roofers who run on inbound calls and storm season, and need every visitor to book an inspection before they close the tab.
Roofing is bought in a hurry. A leak, a storm, an insurance adjuster on the way, and the homeowner is on a phone comparing three companies in four minutes. A roofing website has one job in that moment: make the call happen. Most fail, because the phone number is small, the proof is missing, and the page takes six seconds to load on a driveway.
The four sites below take four different routes to that call. One leans on forty years and a family name. One sells slate, copper and standing seam to people who care what the roof looks like. One is built for storm season, with an insurance claim path front and centre. One is a pure lead machine with the estimate form in the hero and a sticky call bar on mobile. Every one is a real, responsive site with real copy, and every one can be rebuilt around your company.
Each design, in detail
A. Heritage and trust
Aldermoor & Sons Roofing
Forty years on the roofs of Harrow County.
$1,520 fixed, 7 working days
Who it suits. Family-run roofing companies whose reputation was built one neighbour at a time and whose name is already on trucks people recognise.
Why it converts.
- The founding year and the family name are the first thing a visitor reads, which is what a cautious homeowner is checking for
- Warranty years are written as numbers next to each service instead of buried on a warranty page
- A free inspection form with a photo upload note lowers the bar to first contact
What we swap for your business. Your founding year, family photo, licence and certifications, the materials you actually install and the towns you cover. The crest is rebuilt around your initials.
- Palette
- LinenSpruceCopperCharcoalStone
- Type
- Lora for headings, Mulish for text
- Logo
- Shield crest with a gable roofline, the A&S initials and the founding year
- Sections
- Hero with the crew on a roof and the founding year. Trust strip: licensed, insured, years, roofs replaced, manufacturer certified. Services: shingle, metal, repairs and leaks, gutters. Our story from 1984 to today. Recent roofs, three projects. How a roof replacement runs, four steps. Sample homeowner reviews. Towns we serve. Free roof inspection form.
B. Premium design-led
Slate & Ridge Roofing
Roofs that outlive the mortgage.
$2,320 fixed, 7 working days
Who it suits. Specialist roofers in slate, copper, clay and standing seam who sell to owners of period homes and architects, on craft rather than price.
Why it converts.
- Photography of finished roofs at close range shows the difference a specialist makes, which is what this buyer pays for
- Materials are explained with lifespans in years, framing the price as a hundred year decision
- The form asks for the house age and the material, so the studio only gets the right enquiries
What we swap for your business. Your finished roofs shot properly, your materials, your credentials. The monogram is reset in your initials.
- Palette
- PaperInkSlateVerdigrisCopper
- Type
- Cormorant Garamond for headings, Work Sans for text
- Logo
- S&R monogram set inside a slate tile diamond, thin lines, wide letterspaced wordmark
- Sections
- Full-bleed hero photograph of a slate roof with one line of copy. Statement on roofs as hundred year decisions. Selected roofs, three projects with material, house and year. Materials: slate, copper, clay, standing seam. The craft: how a slate roof is laid. The workshop and the founder. Recognition strip. Request a survey form.
C. Bold and industrial
Anvilcrest Roofing
Storm hits. We answer.
$1,920 fixed, 7 working days
Who it suits. Storm restoration and commercial roofing crews that want to look like the biggest, fastest operation in the region when hail season starts.
Why it converts.
- Numbers and a dedicated storm path match the state of mind of someone who just had hail through the roof
- The insurance section removes the fear of dealing with the adjuster, which is the real reason people delay
- A single form for storm inspections asks for the date of the storm, which pre-qualifies the claim
What we swap for your business. Your real numbers, crews, fleet, certifications and the storms you have worked. The anvil mark is rebuilt from your initial.
- Palette
- BlacktopGraphiteSignal orangeAshWhite
- Type
- Oswald for headings, IBM Plex Sans for text
- Logo
- Anvil silhouette with a roof ridge cut through it, condensed uppercase wordmark
- Sections
- Hero: storm sky over a roof, huge headline, live-looking counters. Storm hit? Three steps: tarp today, adjuster meeting, new roof. Capabilities: residential re-roofs, commercial and flat, hail and wind claims, emergency repairs. Insurance claim path, what we handle and what you sign. Recent jobs, three large projects. Numbers: roofs replaced, average days to install, crews. Fleet and crews strip. Client and property manager marks. Request a storm inspection form.
D. Lead machine
SameWeek Roofing
Inspected today. New roof this week.
$2,320 fixed, 7 working days
Who it suits. High-volume residential roofers who run on inbound calls and storm season, and need every visitor to book an inspection before they close the tab.
Why it converts.
- The inspection form sits in the hero, so the visitor never has to scroll to convert
- A dedicated storm and insurance path catches the highest intent traffic of the year
- Starting prices and a monthly financing figure remove the two objections that stop homeowners calling
What we swap for your business. Your phone number, review count and platform, your starting prices, financing partner and service area. The mark is recoloured to your brand.
- Palette
- TealCoralNavySunWhite
- Type
- Plus Jakarta Sans for headings, Karla for text
- Logo
- Roof pitch mark with a clock tick inside, beside a heavy rounded wordmark
- Sections
- Sticky top bar with phone number and free inspection button. Hero with the inspection form inside it, rating and response time. Trust badge row. Services with starting prices. Storm damage and insurance claim path. Sample reviews. How it works in three steps. Financing block. Service area grid. FAQ. Final call to action, sticky mobile call bar.
What a great roofing company website needs
01
Phone number in the header, on every screen
Roofing leads call. The number should be tappable, visible without scrolling, and repeated at the bottom of every section on mobile.
02
Emergency and storm path
A visible route for "I have a leak right now" and "hail just came through". Same-day tarping, insurance claim help, and what to photograph before you call.
03
Roof types, named
Asphalt shingle, metal, tile, flat and TPO, slate. Homeowners search by material. One section per material you actually install, with a photo of one you did.
04
Warranty in plain numbers
Workmanship warranty years, manufacturer warranty years, and what voids them. This is the difference between you and the guy with the magnet sign.
05
Financing, if you offer it
A new roof is a five figure surprise. If you have financing, say the monthly number on the page, not "ask us".
06
Drone and before-and-after photos
Roofs are hard to photograph from the ground. A few drone shots and a before-and-after pair do more than any paragraph.
07
Licence, insurance and certifications
State licence number, liability and workers comp, manufacturer certifications. Adjusters and cautious homeowners look for these.
08
Service area, listed
The towns and counties you cover, written out. This is what local search rewards and what tells a visitor you will actually show up.
Price and how to buy
What a roofing company website costs from us
One fixed price per design, everything below included, live in 7 working days from the day we have your basics. 50% to start, 50% when the site goes live. Card or bank transfer, invoice due on receipt.
Every price includes
- +The design you picked, rebuilt around your name, colours, logo and photos
- +Copy written for your services and your service area, not filler
- +A simple editor for text, photos, services and reviews, no code needed
- +Contact and quote forms wired to your inbox, tap-to-call on mobile
- +Search basics done properly: titles, descriptions, local business schema, sitemap, fast load
- +Your domain connected, your old site redirected if there is one
- +One round of changes before launch, and 30 days of fixes after it
How buying works
- 1
Pick a design
Choose the one that feels like your company. Mixing an element from another one is fine.
- 2
Send us the basics
Your logo if you have one, photos of your work, your services, service area, phone and email. A 15 minute call if you prefer talking to typing.
- 3
Review the preview
Within a week you get a private link to the finished site. One round of changes is included.
- 4
Go live
We connect your domain, redirect the old site, and hand you the keys. Nothing is held hostage.
Why MigrateLab
Why have us build it instead of a builder or an agency
You own it outright
The site is real code on your own hosting account, not a page inside a builder you rent. Leave us any time and take everything with you.
No platform subscription
Wix, Squarespace and Webflow charge every month forever. Hosting for a site like this costs a few dollars a month under your own account.
Built by people who do migrations for a living
MigrateLab moves company websites off closed platforms onto clean code. Small business sites are the same craft with less to move.
Fixed price, fixed week
The price on this page is the price. The week is the week. If we slip, you get a discount, not an excuse.
Fast on a phone, found on Google
Every site ships with the search basics done and a mobile score we are happy to show you. Most agency sites fail both.
AI can edit it, and so can you
Because it is plain code, tools like Claude and Cursor can change it in seconds. You also get a normal editor for everyday text and photo changes.
After launch
Editing and maintenance, made clear
Three ways to keep the site current after launch. Pick one at handover, switch later if you change your mind.
Edit it yourself
$0 per month
You get a simple editor for text, photos, services, reviews and service areas. Hosting runs under your own account for a few dollars a month. No contract with us.
- +Editor login for your team
- +Hosting under your own account
- +Written handover guide
- +Email support for 30 days
Care plan
$63 per month
We host it, watch it and change it for you. Send an email with the change, it is live within one working day. Cancel any month.
- +Hosting, backups and uptime monitoring
- +Unlimited small edits: text, photos, prices, hours, reviews
- +Security and dependency updates
- +A monthly note with visits, calls and form leads
Let AI edit it
$0 per month
The code is clean enough that Claude Code or Cursor can add a page, change a section or swap a photo from a plain English request. We set it up and show you how.
- +Repository handed over to you
- +AI tooling configured
- +One recorded walkthrough
- +Bigger changes quoted per job
Questions
How much does a roofing company website cost?
From us, $1,520 to $2,320 as a fixed, one-time price, depending on which of the four designs you pick, live in 7 working days. That includes the design rebuilt around your business, the copy, forms, search basics and connecting your domain. After launch you can edit it yourself for $0 a month or have us look after it for $63 a month. For comparison, agencies typically quote $3,000 to $10,000 for a small business site, and builder subscriptions run $20 to $50 a month for as long as the site exists.
Who can build a website for my roofing company?
MigrateLab builds websites for roofing company owners. Pick one of four finished designs at migratelab.com/examples/roofing-websites, send your logo, photos and details, and we rebuild it around your business for a fixed $1,520 to $2,320, live in 7 working days. You own the site, there is no platform subscription, and you can edit it yourself or have us look after it.
Can I get a roofing company website without a monthly platform fee?
Yes. A MigrateLab site is yours outright and runs on your own hosting for a few dollars a month, instead of a $20 to $50 monthly builder plan. You pay a one-time $1,520 to $2,320 for the build, and a care plan at $63 a month is optional if you want us to make changes for you.
Are these real websites or just designs?
Real. Each concept is a complete, responsive website you can click through on any device. The roofing companies are fictional so you can see the design with realistic content, but the code and layout are exactly what you would receive.
Can you add an insurance claim section to any of them?
Yes. The storm restoration concept has the most developed version, but the claim path, the photo checklist and the adjuster meeting section can be added to any of the four.
What happens after I pick one?
You send your logo, photos of your roofs, your services and materials, service area, phone and email. We rebuild the site around your company and send a private preview within a week. One round of changes, then it goes live on your domain.
I only have phone photos of roofs. Is that a problem?
No. We start with licensed photography that matches one look and swap your own in as you send them. Drone shots are worth getting eventually, but the site does not wait for them.
Will I be able to edit it myself?
Yes. Text, photos, services, reviews and service areas are editable without touching code. Or pick the care plan and email us the change.
What does it cost per month?
Nothing to us unless you choose the care plan. Hosting under your own account is a few dollars a month. There is no platform subscription.
Get one of these built for you
Pick the design, leave your email, and we reply within one working day with a plan and a written confirmation of the price. Live in 7 working days from the day we have your basics.